Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a core strategy for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies collect, process, and act upon inform

Overview Social media marketing is evolving significantly in the last few years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere is the rise of AI technologies. AI’s capability to reshape social media marketing has captured the attention of organizations and marketers globally